About ASoc
Considered furniture and décor, made with care — and a studio team that genuinely loves what it builds.
Furniture made to be lived in
ASoc started with a simple frustration: too much furniture is built to be replaced, not kept. So we set out to make pieces the other way round — solid timber, honest materials, and quiet craft you can feel the moment you sit down.
Today we deliver to homes in dozens of countries, but the mission hasn't changed: considered design, fair pricing, and support that treats you like a person.
Explore the Collection120K+
Happy customers
850+
Curated products
32
Countries shipped
4.9★
Average rating
What we stand for
Three principles guide every product we add and every order we ship.
Built to last
We choose durable materials and repairable designs over disposable trends.
Honest pricing
Fair prices, clear discounts, and no inflated compare-at games.
Real support
Friendly humans who actually know the products, ready when you need them.
Meet the team
A small, obsessive crew behind every recommendation.
Ava Mitchell
Founder & CEO
Leo Tanaka
Head of Product
Nora Hassan
Design Lead
Sam Carter
Customer Care